eMailPlatform for your business
We have tailored our Marketing Automation platform for your industry. Read how others whose business looks like yours are using eMailPlatform.
In the context of B2B eCommerce, Marketing Automation places special requirements on integrations with other IT systems of a business. eMailPlatform has plug-and-play integrations with the vast majority of ERP, PIM, Webshop and CMS players on the market. It goes without saying that we help your business with the whole startup.
A B2B recipient will often be very valuable. Therefore the right timing, and hitting the recipients at the right moment, can be even more important in B2B business. Tools in eMailPlatform can send intelligent segmented messages at the right moment, when customers and leads are in the market to buy. LeadScoring can collect recipients’ behaviour in emails, SMS messages and on your webshop and website. All the collected data can easily be used for segmenting and filtering as well as for targeting of content from feeds and other forms of dynamic content.
Tracking collects knowledge about recipient’s behaviour – both from the newsletter, SMS messages and the webshop or your corporate website. With our unique setup, which combines your sitemap and your product feed, any product page and webshop can easily be the subject of intelligent campaigns. The tracking script is a piece of code in line with Google Analytics, which can be easily added to the pages and systems where the behaviour is to be collected. eMailPlatform also profiles the traffic from your webshop or website that does not originate from an email campaign.
eMailPlatform has standard integrations for most webshops and CMS platforms. It is easy to integrate both contact data and transactional data such as orders and purchases. Use Connector and connect to an API, write code to our REST API, SDK or use Zapier as an integration hub.
Create a meaningful customer journey with automated flows that can trigger any campaign based on behaviour in both email campaigns and other output channels. Along with this, we can use tracking information from your webshop, enrich it with order data and provide the most optimal targeting of the recipients.
Almost every action and click in a webshop or on a website can be collected with Event Tracking in eMailPlatform. In addition, with the Product Feed functionality in Tracking, events, products and campaigns are easily linked. For example, follow up on specific clicks, the download of materials like PDF documents, an interest shown for a specific product, and much more. The collected events can be used in automated flows for manually segmented send-outs and for targeting content directly in the Campaign Builder.
Segments can be set in just a few seconds. Segments are a part of one or more contact lists. A segment can be based on flat contact fields, deep transactional data from an integration, behaviour from emails, SMS and from your webshop – or any combination of all the options mentioned above. Especially in B2B context, where each contact is extremely valuable, segmentation is essential for achieving the desired profit. Intelligent segmentation can increase profit by up to 4-10 times compared to unsegmented broadcasts. In addition, eMailPlatform also contains compound segments that can combine multiple segments as one and create the perfect targeting to every single recipient.
Recipients’ behaviour across the channels is saved safely and in a structured way. You can see how many have opened a campaign, on what and when they have clicked. Moreover, you can follow their behaviour on your webshop and use the gathered knowledge in subsequent campaigns. Some of the statistics are for the individual recipient, where a lifetime log details all their actions, from the first sign up, through interactions with forms, to flows and of course their behaviour across campaigns and channels. The same goes for current LeadScore. Statistics also show the purchase and conversion rates on each campaign that leads to a purchase on the webshop and, for each contact, the value of the customer will appear which can be used for proactive targeting and segmentation. In addition, purchase information, so-called transactional data, can be integrated from, for example, an ERP system or other back-office systems.
One-to-Many can handle unstructured data, for example, from products, transactions, shops, locations and behaviour – data that through API and other integrations can be retrieved from such things as an ERP system, or another back-office solution or similar. The transactional data can be used further, together with the other contact data and the collected behaviour, for segmenting and as a trigger for automated flows. One-to-Many is an additional module for eMailPlatform which transforms the platform into an enterprise solution.