Lead scoring is all about timing, and hitting the recipients with intelligent segmented messages at the right moment when they are in the market to buy. Therefore we have developed LeadScoring, which can easily collect recipients’ behaviour in emails, SMS messages, on your webshop and website. All the collected data can easily be used for segmenting and filtering as well as for targeting of content from feeds and other forms of dynamic content.
Data Management is the key to successful email marketing. In the platform, there is a large amount of very valuable data on all your contacts, which is gathered via form fields on a website, the Tracking function, Facebook Lead Ads or by other means.
How you then make to use of this data forms the basis of your success. Using this data you can send the perfectly tailored emails to your contacts with exactly the information they request – at exactly the right time.
The data is safely protected on our Danish servers but can be synchronized back and forth between ERP and CRM systems as needed.
Security and GDPR
Quite rightly nowadays, there is a great deal of focus on security and GDPR. We address these those two vital requirements by using specific features for data protection, which are incorporated as an essential part of eMailPlatform – features that limit our ability internally to view your data as a customer.
Create a meaningful customer journey with automated flows that can trigger any campaign based on behaviour in both email campaigns and other output channels. Along with this, we can use tracking information from your webshop, enrich it with order data and provide the most optimal targeting to the recipients.
Segments can be set up in just a few seconds. Segments are a part of one or more contact lists. A segment can be based on flat contact fields, deep transactional data from an integration, behavioural data from emails, SMS and from your webshop – or any combination of all the options mentioned above. In addition, eMailPlatform also contains compound segments that can combine multiple segments as one.
We have created the most complete, and at the same time intuitive, drag-and-drop editor on the market. It is easy to integrate social media, Trustpilot, your own images and content, as well as dynamic and intelligent content from product feeds. Our Campaign Builder can read the products from any webshop and insert them intelligently in email campaigns with the use of behavioural data, increasing your profit by a factor of between 4 and 10 times.
Integrations with CRM/ERP
eMailPlatform has standard integrations for most webshops and CMS platforms. It is easy to integrate both contact data and transactional data such as orders and actions. Use the Connector and connect to an API, write code to our REST API, SDK or use Zapier as the integration hub.