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Features


Let’s succeed together

The features of eMailPlatform are created for you to have more time to be creative with your Email Marketing campaigns.
We are constantly developing new innovative features that increase the value of your business.
With that being said, we have created a user-friendly solution with our customers in mind. All features are available in all subscriptions.

Get help from the pros

Our startup solution is designed for businesses of all sizes. It’s important to us that you’re successful from the beginning, whether you want to do it yourself, get help from our support team for free, or need additional consultancy. We help with all processes, flows, training and more.

We offer eMailPlatform in three different ways:

N Self-serve. Sign up and receive login right away;

N Sign up and let our onboarding team help you getting started – completely free*;

N Consulting – We have different startup packages, where we help everything for your business;

Builder

Builder is our drag-and-drop editor, which allows you to easily create beautiful email campaigns. You don’t need any coding skills – and your newsletters look great on your computer, tablet and smartphone. We help your business completely free by customizing our drag-and-drop editor to suit your needs.

eMailPlatform Data Management

Data management

We decide which customers can send emails through eMailPlatform.This means that spammers and other frivolous senders – or senders with purchased lists – are not allowed in our system. Moreover, we deliver your messages to the inbox of your recipients. Welcome to eMailPlatform.

Millions of free photos and icons

The visual impact of a communication can make all the difference in ensuring your message is seen, understood and acted upon.
With eMailPlatform every user has access to around over 2 million professional images and around 200,000 icons, totally free of charge.
These are fully integrated and searchable, and are directly accessible from within our builder.

eMailPlatform Data Management

mail2sms

With mail2sms, your other systems can send SMS messages through eMailPlatform. The function is used for example, for restaurants that send booking confirmations, notifications about take-away – or utility companies that send out alert messages. It is easy to integrate ERP, CMS, CRM, Webshop or another system.

Flowbuilder

Unlike anything else currently available, our FlowBuilder is designed to make the essential time you dedicate to being creative even more fun and productive.
With FlowBuilder you can tailor your campaigns perfectly within your omnichannel marketing plans, helping you take them from the strategic to the tactical. We’re really excited about FlowBuilder – and we think you will be too.

eMailPlatform Integrations

Integrations

Exchange of data should be easy. That is why we have developed standard integrations with all the solutions, programs, systems and services you are familiar with (and perhaps even some you are yet to discover).
Moreover, our Connector can connect with almost all systems in the whole world in just a few minutes. We also support the Zapier integration services.

Feeds

eMailPlatform allows you to send automated emails that is full of relevant content from your website or shop, Facebook, Instagram, finance system, or a totally different feed.
We dynamically read RSS, XML, Facebook and Instagram feeds and can automatically add these into your campaigns and automated flows within a design framework tailored specifically to your company branding and marketing approach.

eMailPlatform Tracking and reporting

Statistics and reporting

eMailPlatform tracks and logs every action carried out by your recipients.
We gather information about how many people open your newsletters, what content they click on, who unsubscribes and which email addresses are no longer valid.
Unsubscribes and bad addresses are automatically removed from your lists. In addition, you can see if your recipients opened your newsletters on a computer, tablet or mobile phone.

More awesome features

Every month we develop new features and update existing ones.
We believe that constant innovation is the way to long-term common success with our customers and partners.
Our big development team is in an ongoing dialogue with the users regarding next improvements and new functions.

Intelligent SMS marketing

eMailPlatform combines SMS and email marketing on one and the same platform. After signing up, SMS messages can be sent easily and quickly to your contacts – and they can unsubscribe at any time with just one click. You can use information from your contacts’ profile in your SMS. And SMS can also be used in your customer-journey flows.

eMailPlatform Social sharing

Social sharing

It is easy to share a newsletter on social media.
eMailPlatform supports sharing on all the well-known social media platforms. The recipient of a newsletter can, with just a few clicks, post the newsletter to their own social profile. As a sender you can connect eMailPlatform with your business’s Facebook or Twitter profile.

Personalization and segmentation

eMailPlatform is a combination of email, SMS marketing and marketing automation, which makes it possible to engage the recipients in a genuine conversation across the channels.

You can create segments in just a few minutes, retrieve content segmented into content or customize content based on previous behavior. Or you can set up more advanced flows that respond to the habits and patterns of the recipient. Segmentation can be based on behavior, information received by recipients or information recorded without the recipient discovering it.

eMailPlatform Dynamic content

Dynamic content

Dynamic content in newsletters sent by eMailPlatform changes based on the interests or past behavior of the recipient. This tool is integrated in Builder and makes it easy to create multiple variations of the same campaign.
Dynamic Content is a type of segmentation, where the recipients can receive different versions of the same email marketing campaign and it can also be combined with the Feeds function.

Abandoned cart

With the abandoned cart feature, the contents of a shopping cart can be emailed automatically with eMailPlatform. You can also see which products have been removed from the basket – whether the order was completed or left – and automatically create email and SMS campaign flows. Campaigns can also be broadcasted manually.

eMailPlatform Split testing

Split testing

Split testing allows you to test different campaigns to a select group of contacts or segment. This ensures that you always have the best campaign – depending on your success criteria. Which campaign did better: A, B or X? Send the best one automatically to the rest of your contact list.

Website Tracking

eMailPlatform registers every action carried out by your recipients – from the opening and the first click in the sent campaign, but we can also follow the actions of recipients as they click on your website or webshop.
That way, segmented customer journeys can be settled all around the potential customer based on knowledge from all the channels.

eMailPlatform Split testing

One-to-Many (deep data)

The One-to-Many function can handle unstructured data, from, for example, products, transactions, shops, locations and behaviour. The data can be used in line with the structured contact data, for example, for segmentation, in feeds and as a trigger in Autoresponder, Trigger Flows and FlowBuilder. There are endless Marketing Automation opportunities with One-to-Many in eMailPlatform. One-to-Many is an additional module.