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Digital Marketing Tailored for the Hospitality Industry

YOU are either part of a team, or single-handedly in charge of driving the marketing effort in your company, so being able to use a tool that increases your output and enhances your data, is an opportunity not to be missed. 

As a hospitality service, or even in the tourism industry, you want to make sure that your customers are excited about the experience that they are going to have with your business. So why just send an email when you can share an experience? Email marketing delivers those experiences and helps increase booking, build loyalty, and generate revenue. Connect to your booking and loyalty programs, and build emails with drag-and-drop simplicity. 

Join our tribe and create meaningful customer journeys with automatic flows that can trigger any campaign based on behavior in both email- and SMS campaigns, social media, and other output channels. 

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Email Builder

 Quickly create email campaigns that has a strong professional look, design and that displays perfectly across devices – all in-house. Save even more time and eliminate the guesswork by choosing from dozens of pre-made templates that are proven to convert. And you can easily customize the templates to match your brand guidelines.

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Personalization

Send personal emails and watch your revenue take off. Reach your entire customer base and deliver content based on their interests and behavior, then the bookings will follow. If someone is an avid beach vacationer, you wouldn’t send them an email for a holiday in Alaska. Get personal and build loyalty – and watch the bookings roll in. 

Migrating from another platform? Importing data from an Excel-list, your CRM or ERP system? Simply drag and drop your contacts, and the contact fields are populated automatically.

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Integrations

Integrate with leading ERP or financial systems, webshop and CRM platforms. It is easy to integrate both contact data and transactional data such as invoices, orders and actions. Collect even more data and expand your loyalty program.

Reward your most engaged customers, re-engage those who are losing interest, remove the contacts you can no longer reach, re-evaluate and optimize your sending schedule and keep improving your relationship with your customers.  

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SMS Marketing

95% of people opens a text message within 5 minutes of it being received.

  • Make use of bulk SMS marketing to send booking confirmations, reservation numbers, live travel information and welcome messages in the run up to guests’ arrival.
  • Create a virtual concierge service with the option to book restaurant tables or spa treatments and receive recommendations of things to do in the local area.
  • Thank your guests for staying with you and ask them for feedback on your travel review pages.

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Loyalty Program

Reach your most loyal customers directly with targeted email and relevant SMS marketing to make them aware of membership benefits, and keep them updated with deals like pre-sales and special discounts. VIP members are much more likely to act as brand-advocates, and can be a great extension of your marketing team. Follow up on a targeted email sent on a Thursday with a SMS to jog their interest on Sunday, or give your members special offers days before they are available to the public.

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Segmentation

In your space, there are some obvious customer segments. If you send out emails that are irrelevant, you end up as unopened email, and worst case in the spam folder. Over time this will lead to customers losing interest in your communication, and eventually in your offerings. Stay close to your customers; engage with them, upsell, cross-sell and keep them up-to date on all the exciting new developments that will make their lives safer, better and more efficient.

What’s more, be creative and make use of publicly released market research, news and mix it with your own product and service offerings to create relevant content for your marketing campaigns.

Companies like yours who trust us

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Social Media Management

Save time by planning, creating, and scheduling social media posts ahead of time. You can connect directly to your business’s Facebook and Twitter profiles, and eMailPlatform will automatically publish your content on your the scheduled dates and times.

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Automatic Flows

Automatic flows trigger actions based on recipient’s behavior will provide you with meaningful data about your customer relationships. The lifecycle of your customer is often long, and automatic flows enables you to recognize customer needs and assess their satisfaction levels. With these valuable data, you can develop strategies to overcome any hurdles your customers face, on all touchpoints, which will improve customer satisfaction and your bottom line. 

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LeadScoring

All of your recipients are extremely valuable, so make sure to always track and register their behavior in emails, SMS messages and on your website – to ensure a constant stream of relevant and targeted messages so you don’t lose momentum – or start losing business to your competitors. 

LeadScoring will help you focus on the leads that are most likely to become a customer and will keep a dynamically updated list for you – so you can tailor your messaging with pin-point accuracy and win more business.

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Client Admin

More than one person in your marketing team?

Access a centralized overview of cross-user campaigns (countries, departments, brands), retrieve content that teams can work on, and view overall statistics for all campaigns. It is also possible to control which access points each user has to the platform as a whole, which menu items are “on” and which “off”, and more detailed access in Campaign Builder so the branding can be completely controlled from your headquarters.

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Statistics

Stop wasting your time trying to combine data from disconnected tools and databases. See every detail about a lead, prospect or customer in one profile and view a chronological log of every touchpoint between the contact and you, such as email opens, click-through, content downloads, page visits, social media interactions, and more.

In just a few days, eMailPlatform delivered a complete solution for us, where sellers can enter the customer’s information and choose the desired products, which are added dynamically and sent directly to the customer.

Daniel Barnes
Sales Manager, Telia

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