Have you run out of ideas for your newsletter and need inspiration? Your customers expect to hear from you consistently, and it can quickly become monotonous if you are recycling old content. Email newsletters should be rewarding for the recipients – but also for your business. So, make sure to spice it up and send new interesting initiatives in your newsletter that give your customers a reason to open it.
There are plenty of good ideas for your newsletter, and below are the 25 ideas that inspire you:
1. How-to’s and educational materials
People always want to learn more, and how-to videos have always been very popular. Create a series of educational emails – supported by YouTube videos. If you would like more subscribers to your newsletter, you can on your site – or your Facebook lead ads – get people by promising a series of educational videos if you subscribe to the newsletter.
2. Competitions and giveaways
People are always willing to participate in competitions and get the opportunity to win. At the same time, this is a great way for people to click and open your newsletter. Remember to run the competition on your website to also advertise for products – so, at the same time you can get a sale out of the visit.
3. Offers or discount codes
Has it been a while since someone has purchased from your website? If so, send an email with discount code and offer 10% if they come back and buy now. Keep in mind that this can be set up automatically using marketing automation. Is it the last of the month and you must have the last revenue home? Offer free shipping throughout the weekend.
4. Customer reviews
Ask customers to review one or more products. Customers love having the opportunity to give their opinion – and potential customers experience great peace of mind reading reviews from other customers. Share the reviews from customers in your newsletter and of course also on your website.
5. Highlight an employee
It is not only the owner or the director of a company that is important in the communication outreach. Employees give the company a human face and can make it easier for customers to relate to you as a business. Try for example. to make a series of mails, where employees select one of their personal favorites among your products and tell you why. Or make an “employee of the month” with focus is on the individual employees.
6. Success stories
Write good stories about how your products have helped your customers. This is especially useful in industries with technical and complex products.
7. Posts by the owner or the director
Perhaps with a more personal touch, this approach can help your company appear more human. Let the owner or the director wish all recipients of the newsletter a really good summer holiday, where he or she simultaneously tells about what he or she will be doing, together with family photos from last year’s summer vacation – the more personal a newsletter – the more effective it is.
8. News from the industry or company
This can be an obvious way for customers to gain more insight into what’s happening internally within the company, thus ensuring that people get the feeling that the company is in constant development. Or there may be news from the industry or whether there are new products on their way that they should keep an eye on.
9. New products or updates to existing ones
Has a customer bought a particular product and is there a new version of the product on the way to the market? If so, remember to send information and create a possible new sale. Use marketing automation, where a customer automatically receives an email if they have purchased a particular product and there is information related to this product. For example, information about product maintenance, a new variant or some complementing products for the product already purchased.
Use Q&As in the newsletter as well as on the website to provide greater security and understanding. Ask your customer service what questions they get most and get it written down. If there is one customer asking for something, there is quite a high probability that other customers will have asked the same question.
11. Solutions to problems
Have there been any problems with a particular type of product, or have you received inquiries from customers about products that they have trouble using or serving? Don’t be afraid to address this and write solutions to the customers.
12. Defective goods
It can be a huge challenge if you receive a batch of items that have, to a greater or lesser extent, defects, and that you can not return. Why not make a funny case out of this? Let’s assume you have received a batch of pants that has a number of errors. Do not hide that these items are incorrect. Write that you received a consignment that has defects, and instead of throwing them out, maybe someone may use them for a festival, for gardening, to repair the car in or something else creative. And, of course, sell them at a discounted price. There have been many good examples that with the right turn, challenges such as this can give a really good sale and even give extra PR.
13. Problems with selling a particular item?
Make some good / fun / crazy / informative videos where an employee presents that product. Make a short teaser set for it in the newsletter and throw the video on YouTube or Vimeo, so that you focus on your other channels at the same time.
14. New brands on the site
It is quite obvious to draw attention to new brands or manufacturers that you take into your assortment. Make sure that the recipients of the newsletter receive a special discount for this brand, so they feel special and have an additional reason to receive your newsletter.
15. Pay attention to your other channels
Use the newsletter as a way to draw attention to the other activities you have run. Be it Facebook, LinkedIn, Twitter, Youtube, Pinterest or something completely different. And of course, give customers a good reason to follow you on these channels. Tell them that this week you have a competition that can only be found on Facebook, or that you can watch how-to videos about relevant products, or a funny video from your latest Christmas party on your Youtube channel.
16. Team up with a partner
Do you have good cooperation with another company where your products support each other without being direct competitors? In the newsletter, please note that on the partner’s website you can purchase Product X that supports the product purchased by the customer. The partner must, of course, make sure to do the same in their newsletter. You might even consider doing pixel swapping with your partner to target each other’s customers.
If you are sponsor of events, happenings, people, other companies or anything else, pay attention to this to get PR for your sponsorship. If someone has sponsored something for you, do not hesitate to mention this.
18. Opening of new stores
If you have physical stores and you open a new one, you should of course note this in the newsletter so your customers can keep up with your success and experience that you are a company in constant development. And maybe the store is close to them so they can look at it themselves. Invite them with a discount code to the store. And be sure to send a text message to the customer when the store opens. Remember open-rate SMS messages are significantly higher than regular email newsletters.
19. Events and fairs
Pay attention to whether you have specific events or fairs that you participate in. It is a unique opportunity to meet the customer face-to-face and create an even stronger relationship. Be creative if you do not have reasons to hold events. If you have a shoe shop, make a competition with 50 meter championships in high heels, if you sell garden equipment so make an event where it’s about chopping as much firewood as possible within 2 minutes with the opportunity to win a chainsaw.
Pay attention to upcoming webinars and how to sign up. Be sure to record the webinar and note the newsletter, which you can see later on.
Have you written an expert blog post on another site, or do you have an expert to post blogs on your site that can help customers? Bring an excerpt of the post in the newsletter and link to the rest of the article.
22. Most popular articles, videos or questions
Create lists of “Most Popular Videos” from your YouTube Channel, “Most Read Articles” from your site, or frequently asked / most popular questions.
23. Positive feedback from customers
Do not be shy to pat yourself on your shoulder and share the praise that other customers have given you or your business. It can help to give the customer extra peace of mind that you are still the perfect company for them to do business with.
24. Loyalty program
If you have a loyalty program, be sure to pay attention to it regularly and what benefits you get as a VIP Club member. If you don’t already a loyalty program but need inspiration, use the newsletter to reach out to your customers and give them the opportunity to provide input on what things they would want to become a VIP member of your club. Customers love being heard and having the opportunity to participate.
25. Before and after stories
Make exciting cases with a before and after situations where a customer was faced with a particular challenge and how your products helped solve this problem. A classic example is a picture of an old worn kitchen before the purchase of a new one, and pictures of the new beautiful kitchen, supported by pictures with the work undetected and how different issues were solved.