Being an email marketer is a tough job. On top of developing drip campaigns, email marketers must also create customer journeys, design, write and create emails. As if this didn’t seem like enough work, each email must also be tested, lists must be segmented, results must be analyzed, and the different campaigns must constantly be improved.
With the rise of marketing automation, the personalization aspect has become a little easier – but people in email marketing could still use some help.
Google Chrome is not only a fantastic browser due to its flexibility and speed, it also houses a large marketplace for extensions that make it much, much easier to find the right tools for your email campaigns.
But, since there are thousands of Google Chrome extensions out there, it is also easy to get lost.
Here are 6 of the best extensions that will aid you in creating beautiful email campaigns every time.
Designing an email newsletter isn’t always easy. The last thing you should worry about is finding the right colour to match your overall theme. Thankfully, ColorZilla allows you to get the colour of any pixel on the page. If you are trying to create a newsletter based on the colours of your website, ColorZilla even allows you to get a color palette for any site. Best of all, it’s extremely easy to use.
Ever used a font you really liked and wanted to replicate it – but couldn’t, because you forgot its name? What Font solves this problem for you by identifying any font on any page. Simply click on the extension, and the tool will do the rest.
Gifs = retention. Adding gifs to your email newsletters is not only a fun and quirky way to way to reach out to your subscribers, it also increases your retention rates. How? Most people will always watch a GIF all the way to the end.
Grammarly will make sure your messages, documents, and social media posts are clear, mistake-free, and impactful. Adding Grammarly to Chrome means that your spelling and grammar will be vetted on on your email marketing – and nearly everywhere else you write on the web.
Open a new tab and trap your best thoughts with Papier
Ever sat down with a task list and instead ended up on YouTube, Facebook – or other distracting sites? The average person has about 60,000 thoughts a day, and we spend about 7 hours on average looking at screens. With Papier, you simply open a new tab and trap your best thoughts to create the ultimate newsletters.
Exchange of data should be easy. At eMailPlatform we have developed standard integrations with all the solutions, programs, systems and services you are familiar with (and perhaps even some you are yet to discover). With the Zapier Chrome extension, you can start those automated workflows from your Chrome toolbar whenever you want.
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Written by Christian Baun, posted by Jens.
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