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Best Email Campaign Ever

Campaign template - with unlimited combination options We give your business a palette of options in your newsletter template with our drag-and-drop editor. You decide the layout from campaign to campaign - drag the module (s) into the layout you want to create the...

Did you ever get success with your CRM project?

With eMailPlatform, you can get integrated customer intelligence. Perfect for both B2C and B2B companies Most marketing managers have dreamt of fully integrated CRM projects, projects that could automate and enhance the relevance of communication with customers. But...

5 tips for good subject lines in newsletters

Your newsletters are not much better than the subject line you create for it. So simple, it can actually be said. Because if you do not manage to create a subject line that piques the recipient's interest, they will not open your email and all your hard work that went...

What is the true ROI of Email Marketing?

With all of the different digital marketing channels available to the modern marketer, it’s fair to ask, is email marketing still a valuable part of your digital marketing strategy? Yes, yes, 4400 times, yes! Everything starts with a good plan - even an online...

Email design in a mobile world

Almost 60% of people now open their email newsletters on the phone. Nevertheless, most companies still send newsletters designed for a big screen. Your website adapts to the mobile's limited screen, but your email newsletter does not. This is the reality for a lot of...

Get More People To Open Your Email Newsletter

Why spend time making a good newsletter if only a few people in the target group opens the email. Isn’t the whole purpose of email marketing to get as many people as possible seeing your message and reacting to it? This question is of course rather rhetorical, as all...

Send intelligent newsletters with eMailPlatform

Each and every recipient of newsletters and text messages leaves a lot of tracks each time they interact with your campaigns emailed with eMailPlatform. Traces that combine provide interesting knowledge about each recipient. Knowledge gathered by eMailPlatform, and...

10 Email Marketing Do’s & Don’ts

Email is the most effective marketing channel to drive traffic to your website. If you are not actively marketing to your customers, you can bet your competition is. The fact is, just about everyone you are trying to reach uses email, as it is a fast and reliable form...

Marketing automation with email marketing

eMailPlatform is much more than a system for sending email newsletters.   It is a complete marketing automation machine that lets your business enter into one-on-one relationships with your recipients and customers. Basically, it is about three aspects that become a...

The Gmail Effect

What is The Gmail Effect — and what does it mean for email marketing? Last year, Yes Lifecycle Marketing analyzed more than 7 billion emails to identify how new email standards combined with changing consumer patterns have influenced overall email engagement and how...

Getting Started with Contact Fields

Contact Fields are labels you create to help organize your contacts. Contact Fields allows you to bring your own contact structure into eMailPlatform and label contacts based on the data only you know about them. Contact Fields are fully customizable, so you can...

Get More Out of Facebook with Newsletters

I'll be the first to admit it - we are not Facebook experts here at eMailPlatform. But thankfully many of our partners and clients are, so for this post, we have summarized their knowledge with our solution for sending newsletters. Several experts we've talked to say...

9 Ways To Avoid Unsubscribes From Your Newsletters

Why do people unsubscribe from my newsletter? Although any email marketer hates to see people unsubscribe from the newsletter, it's a reality that has to be dealt with. For each published newsletter there will always be a number of people who for one reason or another...

The Ultimate Guide To Increasing Your Online Presence

Welcome to the first blog post in our series that will guide you through setting up eMailPlatform and increasing your online presence. This post will serve as the ultimate guide on setting up eMailPlatform, and you will also be learning some of the best practices in...

Best MailChimp Alternative for Email Marketing?

MailChimp is perhaps the most known email system today. For many professionals, it is still the go-to system when it comes to choosing an Email Marketing solution. Nevertheless, we have seen a growing number of people looking for a MailChimp alternative. Partly...

How to measure engagement from your newsletters

Most Email Marketing platforms today have quite detailed statistics where you can measure how your newsletters perform from time to time. But what factors are really important to keep an eye on? How do you know if the quality of the subscribers on your lists is...

How To Send The Perfect Welcome Email

One of the biggest email marketing sins is not welcoming your new subscribers. In fact, welcome emails have some of the highest open rates and engagement rates. And while you may be tempted to just add new subscribers, and not send anything until that next email goes...

Free Image Bank – How to Find Free Photos

If you work in marketing, where you often need to use images for your marketing material, you know how costly it can be to make use of images that are legitimate and copyright free. You are probably familiar with paid sites like Shutterstock, Istockphoto and Getty...

Integrating Microsoft Dynamics NAV with eMailPlatform

Microsoft Dynamics NAV is a popular ERP system among small and mid-size organizations. It is not only easy to install, but it has a great interface that is easy to learn. It’s a vital tool for most organizations as it controls financials, supply chain, sales, business...

Marketing Automation Best Practices

5 good ideas for Marketing Automation flows With Marketing Automation, you can set up a variety of automated processes with different messages and actions that will be executed at a specific time. Here are a few examples of Best Practices in Marketing Automation that...

What is SPAM?

SPAM. What is it – and how do I avoid sending it out? By definition, SPAM is irrelevant mail sent to a pile of recipients who are not interested in receiving it. One such example could be if someone had purchased a list of email addresses and then starting sending out...

CTR, CtOR and OR – what should I look for?

The other day I got a phone call from one of our power-users with a question that I could not immediately answer. She asked me, “when sending out my email newsletters, which of these three makes more sense to look at – click-through-rates, click-to-open-rates or...

Avoid These 3 Email Marketing Mistakes

As merchants move assets away from offline sales and into online sales and digital platforms, many are also investing more in digital marketing to drive qualified leads, engage with existing customers, and grow business. Email marketing should be a key part of that...

Newsletters and social media should go together.

Once upon a time, the tailor not only knew his clients by their first name – he could also customize a perfect set of clothing for them drawing purely from memory. At the turn of the 20th century, new technological advances such as radio and television spawned a whole...

eMailPlatform supporting local initiative and leadership

Proud to team up with SDGA (Sustainable Development Goals Alliance) at University of Calgary. The Sustainable Development Goals Alliance (SDGA) is a collection of student organizations working in collaboration with university offices and community partners. This is...

Should You Be Worried About GDPR In North America?

The new general data protection regulation (EU GDPR) directly affects marketing practices, including email marketing. With the due date coming up, all marketers concerned with GDPR need to change rapidly how they seek, obtain and save consent. How eMailPlatform...

7 Awesome Marketing Automation Flows You Need To Use NOW

Implementing an effective marketing automation strategy is crucial for improving customer relationships and conversions at an enormous scale. It effectively eliminates repetitive manual tasks by substituting automated solutions – which will undoubtedly save you lots...

Why You Need To Add Facebook Messenger To Your Email Strategy

The other day one of a customer sent me an email asking why he should use email marketing when his customers engaged much more on Facebook Messenger. I had to look up the statistics – and it surprised me to find that people engage 619% more than email. There is also a...

6 Free Chrome Tools to Boost Your Email Marketing

Being an email marketer is a tough job. On top of developing drip campaigns, email marketers must also create customer journeys, design, write and create emails. As if this didn’t seem like enough work, each email must also be tested, lists must be segmented, results...

20 Cool Vendors We Found At ChannelNEXT18

Every year, we reach out to hundreds of vendors and we only select about 20 to showcase at each ChannelNEXT event. We look for vendors with great solutions that solve big problems and are 100% channel friendly. We look for solutions that can generate significant...

Make your e-newsletters more relevant than ever!

Today I was talking to a user about why they chose eMailPlatform. She gave me an interesting story about how earlier last year, she had purchased a trip to Mexico from a well-known travel company. That same day, she received an email from the same travel company about...

Why complicate marketing automation?

Too many companies make marketing automation into something extraordinarily complicated. And the rest does nothing at all – and thus loses the turnover and loyalty of their customers. DATA IS NEEDED To create automation, it is necessary to have master data, purchase...

Why SMS Marketing Doesn’t Have To Suck Anymore

SMS MARKETING SERVICES 95% of people opens a text message within 5 minutes of it being received. SMS Marketing therefore remains one of the most powerful marketing channels. You can send personalized text messages, merge information directly into links, and many other...

eMailPlatform meet the ‘Goliaths’

eMailPlatform is a new player in the North American market helping companies be successful with Digital Marketing Automation – we are ready to meet the ‘Goliaths’ and demonstrate that we have the 2018 equivalent of a slingshot to do it. Our SAAS solution offers more...