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Drive More Sales with Marketing Automation for the Automative Industry

YOU are either part of a team, or single-handedly in charge of driving the marketing effort in your company, so being able to use a tool that increases your output and enhances your data, is an opportunity not to be missed. 

With today’s leaner profit margins, automobile dealers need an edge to thrive in competitive markets. eMailPlatform has tools that help you engage more prospects, close more sales and keep customers coming back for more. Create meaningful customer journeys with automatic flows that can trigger any campaign based on behavior in both email- and SMS campaigns, social media, and other output channels. 

Join our tribe and begin actively communicating with your audience, so you are never leaving money on the table again. 

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Feature New Cars

Quickly design dealership newsletters from scratch with our drag-and-drop editor. Choose from hundreds of templates to create a fresh look for emails and forms. Style and enhance your car photos using revolutionary built-in image editor, or choose from over 200,000+ free stock photos. Create multiple campaigns to feature new arrivals, showcase popular models and publish experience stories. And you can easily customize the templates to match your brand guidelines.

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Capture online leads

Capture online leads and drive more traffic to your website and more prospects to your showroom with our Forms function. Post forms on your website so car shoppers can register for more information and receive follow-ups.

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Drive more sales

Convert curious lookers into eager buyers.

Set up relevant timed messages that keep car shoppers engaged until they are ready to buy. Keep in touch with your customers and send out after-sales service reminders, insurance offers, automotive news and promos. Personalize offers and seasonal promos with contact name and car preferences, and assign fresh leads to autoresponder drip campaigns to introduce your dealership and deliver your value message.  

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Test and measure results

Stop wasting your time trying to combine data from disconnected tools and databases. 

  • See at a glance how subscribers respond to your messages by town, neighborhood, street, or individual. 
  • Use advanced segmentation to group prospects with similar automotive interests to deliver the deals they crave.
  • Monitor your email campaigns and autoresponders in real time on easy-to-read charts and reports with Google Analytics.
  • Click to preview your email design in dozens of combinations of browsers, formats, and email programs — mobile too!
  • Use A/B testing to identify and broadcast the message version containing the most effective elements.

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Tracking

Keep up with mobile trends, and deliver readable emails to smartphone users, thanks to eMailPlatform’s pioneering mobile-responsive email design.

Use SMS marketing to send a welcome message for a new subscriber or a birthday email (with special gift) to subscribers with birthdays. 

Because all SMS messages are opened and read within the first 5 minutes it is a great idea to use SMS marketing to maximize your sales and customer relationships.

 

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Stimulate “Dark Social”

Hitch a ride on social media channels to ensure brand recognition.

  • Place pre-formatted social media icons in every message to encourage contacts to share dealer promos.
  • Use social tracking to identify social platforms where your messages get shared so that you can join the community.
  • Distribute posts and vehicle pictures on Twitter whenever you publish fresh content.
  • Schedule social media posts and save time.
  • Use our Facebook and LinkedIn Ads to find and target groups of like-minded shoppers.

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Manage multiple car dealerships

Enable your advisors to connect easily with their customers.

  • Choose our team option, so each of your outlets can manage local activities.
  • Set up custom roles to give users access to dealership campaigns, lists, and custom permissions.
  • Connect with your audience at a perfect time when they are most likely to open your emails.
  • Manage worldwide projects in different languages and control email delivery by time zone.
  • Track results in real-time by geolocation.

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Target every customer

If you are missing the right contact fields and data on your customers, your options for effective targeting are limited. We have made it easy for you to create the specific fields you will need; Car, serial number, budget, color, and any other field you might need. Migrating from another platform? Importing data from an Excel-list, your CRM or ERP system? Simply drag and drop your contacts, and the contact fields are populated automatically.

Companies like yours who trust us

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LeadScoring

All of your recipients are extremely valuable, so make sure to always track and register their behavior in emails, SMS messages and on your website – to ensure a constant stream of relevant and targeted messages so you don’t lose momentum – or start losing business to your competitors. 

LeadScoring will help you focus on the leads that are most likely to become a customer and will keep a dynamically updated list for you – so you can tailor your messaging with pin-point accuracy and win more business.

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Loyalty Program

Reach your most loyal customers directly with targeted email and relevant SMS marketing to make them aware of membership benefits, and keep them updated with deals like pre-sales and special discounts. VIP members are much more likely to act as brand-advocates, and can be a great extension of your marketing team. Follow up on a targeted email sent on a Thursday with a SMS to jog their interest on Sunday, or give your members special offers days before they are available to the public.

“We plan our campaigns ahead, since our new models are announced in the fall every year, and we need to drive sales of our current inventory – at the same time as we need to drive interest in the new range of models that are arriving. This is a complex marketing operation, and we need to partake in the country-wide campaigns run by the auto-makers, so being able to prepare and automate a lot of this has been taken care of with our implementation of eMailPlatform. We look forward to integrate more external systems to it as we progress.”

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