Generate Dynamic and Personalized Emails with Marketing Automation

Email conversion outperforms both social and organic traffic and it is even close to twice as high as organic search. 

Marketing Automation as a B2B eCommerce player places special demands on integrations with your company’s other IT systems. eMailPlatform has plug-and-play integrations with the vast majority of ERP, PIM, Webshop and CMS market players, so you get solid performance with minimum effort. 

With the right eCommerce email marketing strategy, you can build an engaging relationship with your customers and grow sales.

Join our tribe and discover how we can change your sales world. 

Financial sector

LeadScoring

All of your recipients are extremely valuable, so make sure to always track and register their behavior in emails, SMS messages and on your website - to ensure a constant stream of relevant and targeted messages so you don’t lose momentum – or start losing business to your competitors. 

LeadScoring will help you focus on the leads that are most likely to become a customer and will keep a dynamically updated list for you – so you can tailor your messaging with pin-point accuracy and win more business.

ecommerce & multichannel

Tracking

One of the biggest benefits of putting eMailPlatform to work and handle your email marketing is its ability allow your team to make informed decisions and introduce new exciting opportunities for your business. Reward your most engaged customers, re-engage those who are losing interest, remove the contacts you can no longer reach, re-evaluate and optimize your sending schedule and keep improving your relationship with your customers.  

Best of all, the eMailPlatform contacts database integrates with most CRM systems so your sales team can get the full context of a lead’s history and make intelligent follow-ups.  

ecommerce & multichannel

Campaign Builder

 Quickly create email campaigns that has a strong professional look, design and that displays perfectly across devices – all in-house. Save even more time and eliminate the guesswork by choosing from dozens of pre-made templates that are proven to convert. And you can easily customize the templates to match your brand guidelines.

ecommerce & multichannel

Automatic Flows

Automatic flows trigger actions based on recipient’s behavior will provide you with meaningful data about your customer relationships. The lifecycle of your customer is often long, and automatic flows enables you to recognize customer needs and assess their satisfaction levels. With these valuable data, you can develop strategies to overcome any hurdles your customers face, on all touchpoints, which will improve customer satisfaction and your bottom line. 

ecommerce & multichannel

Event Tracking

Almost all actions and clicks in a webshop or on a website can be collected with Event Tracking in eMailPlatform. In addition, with the functionality Product Feed in Tracking, events, products and campaigns are easily linked. You can follow up on specific clicks, download of material like PDF documents, an interest for a specific product and much more. The collected events can be used in automated flows for manually segmented sendings and for targeting content directly in the Campaign Builder.

ecommerce & Multichannel

Abandoned Cart

Many customers either abandon a shopping cart or remove products from the basket that they are actually interested in. But at the time of placing the order they change their mind. We call that an event that can be collected and used for segmentation, automated flows, which send a reminder X time after the basket has been abandoned, and for dynamic content in the campaign itself through our Campaign Builder. The abandoned shopping basket feature supports all platforms through our unique self-learning registration of the actions on the webshop.

Companies like yours who trust us

ecommerce & multichannel

Event Tracking

Almost all actions and clicks in a webshop or on a website can be collected with Event Tracking in eMailPlatform. In addition, with the functionality Product Feed in Tracking, events, products and campaigns are easily linked. You can follow up on specific clicks, download of material like PDF documents, an interest for a specific product and much more. The collected events can be used in automated flows for manually segmented sendings and for targeting content directly in the Campaign Builder.

ecommerce & multichannel

SMS Marketing

When it comes to order-related communications, you’re probably already collecting your customers phone numbers.

You can use SMS marketing to send automated messages to your customers when their order is confirmed or their package is being shipped.

You can also use SMS marketing to send a welcome message for a new subscriber or a birthday email (with special gift) to subscribers with birthdays.

Because 95% of all SMS messages are opened and read within the first 5 minutes it is a great idea to use SMS marketing to maximize your sales and customer relationships.

ecommerce & multichannel

Segmentation

In your space, there are some obvious customer segments. If you send out emails that are irrelevant, you end up as unopened email, and worst case in the spam folder. Over time this will lead to customers losing interest in your communication, and eventually in your offerings. Stay close to your customers; engage with them, upsell, cross-sell and keep them up-to date on all the exciting new developments that will make their lives safer, better and more efficient.

What’s more, be creative and make use of publicly released market research, news and mix it with your own product and service offerings to create relevant content for your marketing campaigns.

ecommerce & multichannel

Statistics

Stop wasting your time trying to combine data from disconnected tools and databases. See every detail about a lead, prospect or customer in one profile and view a chronological log of every touchpoint between the contact and you, such as email opens, click-through, content downloads, page visits, social media interactions, and more.

ecommerce & multichannel

Go Enterprise

One-to-Many can handle unstructured data from, for example, products, transactions, stores, locations and behaviors. Data that can be retrieved from, APIs and other integrations, an ERP system, another backoffice solution, or the like. The transactional data can also be used in line with the other contact data and the collected behavior, for segmentation and as the trigger for automatic flows. 

ecommerce & multichannel

Integrations

eMailPlatform has standard integrations for most webshops and CMS platforms. It is easy to integrate both contact data and transactional data such as purchase orders and actions. Use the Connector and connect to an API, write code against our REST API, SDK or use Zapier as the integration hub.

ecommerce & multichannel

Loyalty Program

Reach your most loyal customers directly with targeted email and relevant SMS marketing to make them aware of membership benefits, and keep them updated with deals like pre-sales and special discounts. VIP members are much more likely to act as brand-advocates, and can be a great extension of your marketing team. Follow up on a targeted email sent on a Thursday with a SMS to jog their interest on Sunday, or give your members special offers days before they are available to the public.

“Making sure we could find a platform that would connect all the dots so to speak; credit score, interest rates, mortgage limits and so much more – turned out to be easier than expected due to the open interface and ability to add our own API’s to the mix – and eMailPlatform was a great help during some of the technical challenges. I believe we made the right choice from our side.”

Information Technology Leader, eCommerce Webshop

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