Marketing Automation Tailored for eCommerce & MultiChannel

As an eCommerce businesses, a third of your website traffic comes from returning visitors.

But the reality of website traffic is that most people who visit your website or online store are new visitors who will never visit again—unless, that is, you do something to keep them coming back. Building an email list helps you get around this issue and retain more of the traffic you worked so hard to earn.

YOU are either part of a team, or single-handedly in charge of driving the marketing effort in your company, so being able to use a tool that increases your output and enhances your data, is an opportunity not to be missed. 

Your email list and campaigns continuously drive traffic back to your website by providing an incentive to return (either with discounts, valuable content, reminding them of an abandoned cart, new products, etc.) and directly communicating it on a regular basis. Create meaningful customer journeys with automatic flows that can trigger any campaign based on behavior in both email- and SMS campaigns, social media, and other output channels. 

Join our tribe and begin actively communicating with your audience, so you are never leaving money on the table again.

ecommerce & multichannel

Campaign Builder

 Quickly create email campaigns that has a strong professional look, design and that displays perfectly across devices – all in-house. Save even more time and eliminate the guesswork by choosing from dozens of pre-made templates that are proven to convert. And you can easily customize the templates to match your brand guidelines.

ecommerce & multichannel

Contact Fields

If you are missing the right contact fields and data on your customers, your options for effective targeting are limited. We have made it easy for you to create the specific fields you will need; Bandwidth, serial number, installation date, product name, and any other field you might need. Migrating from another platform? Importing data from an Excel-list, your CRM or ERP system? Simply drag and drop your contacts, and the contact fields are populated automatically.

ecommerce & multichannel

Segmentation

In your space, there are some obvious customer segments. If you send out emails that are irrelevant, you end up as unopened email, and worst case in the spam folder. Over time this will lead to customers losing interest in your communication, and eventually in your offerings. Stay close to your customers; engage with them, upsell, cross-sell and keep them up-to date on all the exciting new developments that will make their lives safer, better and more efficient.

What’s more, be creative and make use of publicly released market research, news and mix it with your own product and service offerings to create relevant content for your marketing campaigns.

ecommerce & multichannel

SMS Campaigns

When it comes to order-related communications, you’re probably already collecting your customers phone numbers.

You can use SMS marketing to send automated messages to your customers when their order is confirmed or their package is being shipped.

You can also use SMS marketing to send a welcome message for a new subscriber or a birthday email (with special gift) to subscribers with birthdays.

Because 95% of all SMS messages are opened and read within the first 5 minutes it is a great idea to use SMS marketing to maximize your sales and customer relationships.

ecommerce & multichannel

Abandoned Cart

Many customers either abandon a shopping cart or remove products from the basket that they are actually interested in. But at the time of placing the order they change their mind. We call that an event that can be collected and used for segmentation, automated flows, which send a reminder X time after the basket has been abandoned, and for dynamic content in the campaign itself through our Campaign Builder. The abandoned shopping basket feature supports all platforms through our unique self-learning registration of the actions on the webshop.

Companies like yours who trust us

ecommerce & multichannel

Social Media Management

Save time by planning, creating, and scheduling social media posts ahead of time. You can connect directly to your business’s Facebook and Twitter profiles, and eMailPlatform will automatically publish your content on your the scheduled dates and times.

Best of all, use integrated Facebook and LinkedIn Ads to find and target groups of like-minded buyers.

ecommerce & multichannel

Automatic Flows

Automatic flows trigger actions based on recipient’s behavior will provide you with meaningful data about your customer relationships. The lifecycle of your customer is often long, and automatic flows enables you to recognize customer needs and assess their satisfaction levels. With these valuable data, you can develop strategies to overcome any hurdles your customers face, on all touchpoints, which will improve customer satisfaction and your bottom line. 

ecommerce & multichannel

Event Tracking

One of the biggest benefits of putting eMailPlatform to work and handle your email marketing is its ability allow your team to make informed decisions and introduce new exciting opportunities for your business.

Reward your most engaged customers, re-engage those who are losing interest, remove the contacts you can no longer reach, re-evaluate and optimize your sending schedule and keep improving your relationship with your customers.  

Best of all, the eMailPlatform contacts database integrates with most CRM systems so your sales team can get the full context of a lead’s history and make intelligent follow-ups.  

ecommerce & multichannel

LeadScoring

All of your recipients are extremely valuable, so make sure to always track and register their behavior in emails, SMS messages and on your website – to ensure a constant stream of relevant and targeted messages so you don’t lose momentum – or start losing business to your competitors. 

LeadScoring will help you focus on the leads that are most likely to become a customer and will keep a dynamically updated list for you – so you can tailor your messaging with pin-point accuracy and win more business.

ecommerce & multichannel

Client Admin

More than one person in your marketing team?

Access a centralized overview of cross-user campaigns (countries, departments, brands), retrieve content that teams can work on, and view overall statistics for all campaigns. It is also possible to control which access points each user has to the platform as a whole, which menu items are “on” and which “off”, and more detailed access in Campaign Builder so the branding can be completely controlled from your headquarters.

ecommerce & multichannel

Statistics

Stop wasting your time trying to combine data from disconnected tools and databases.

See every detail about a lead, prospect or customer in one profile and view a chronological log of every touchpoint between the contact and you, such as email opens, click-through, content downloads, page visits, social media interactions, and more.

ecommerce & multichannel

Loyalty Program

Reach your most loyal customers directly with targeted email and relevant SMS marketing to make them aware of membership benefits, and keep them updated with deals like pre-sales and special discounts. VIP members are much more likely to act as brand-advocates, and can be a great extension of your marketing team. Follow up on a targeted email sent on a Thursday with a SMS to jog their interest on Sunday, or give your members special offers days before they are available to the public.

ecommerce & multichannel

One-to-Many

Go enterprise with eMailPlatform!

One-to-Many can handle unstructured data from, for example, products, transactions, stores, locations and behaviors. Data that can be retrieved from, APIs and other integrations, an ERP system, another backoffice solution, or the like. The transactional data can also be used in line with the other contact data and the collected behavior, for segmentation and as the trigger for automatic flows. 

“Helping our customers on their journey is the prime focus for marketing, and we found that eMailPlatform was pretty unique when it came to providing us ALL of the tools we needed to make sure abandoned carts were followed up, complimentary products offered, and a stream of communication specifically to the individual customer is being sent out in a timely fashion. Happy to say it was a relatively easy implementation, we got the necessary support and it was part of the great result that we had access to the consultants and experts from eMailPlatform in the process”

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