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Get Your Outbound Communication Channels Under Complete Control

In the financial sector, the best marketing channels can be difficult to identify without the use of software that keeps track of traffic and marketing activities. That’s why 49% of companies are now using marketing automation to assist with repetitive marketing tasks such as emails, social media and managing leads.

YOU are leading a company and in charge of the overall strategy, so knowing what tools are the most efficient in order to achieve your goals, is vital. Across your many communication channels, email marketing is extremely valuable since more than 80% of all traffic to your company comes from “Dark Social” and not from social media platforms, as most people mistakenly believes.

The future of the Financial Sector is automated, and ultimately, moving to outbound marketing is an investment you can’t refuse. It will help your company drive more targeted traffic, attract higher quality leads, and convert more leads into excited customers. We also integrate with 900+ solutions so you get solid performance with minimum effort. 

ecommerce & Multichannel

LeadScoring

All of your recipients are extremely valuable, so make sure to always track and register their behavior in emails, SMS messages and on your website - to ensure a constant stream of relevant and targeted messages so you don’t lose momentum – or start losing business to your competitors. 

LeadScoring will help you focus on the leads that are most likely to become a customer and will keep a dynamically updated list for you – so you can tailor your messaging with pin-point accuracy and win more business.

financial sector

Tracking

One of the biggest benefits of putting eMailPlatform to work and handle your email marketing is its ability allow your team to make informed decisions and introduce new exciting opportunities for your business. Reward your most engaged customers, re-engage those who are losing interest, remove the contacts you can no longer reach, re-evaluate and optimize your sending schedule and keep improving your relationship with your customers.  

Best of all, the eMailPlatform contacts database integrates with most CRM systems so your sales team can get the full context of a lead’s history and make intelligent follow-ups.  

financial sector

Campaign Builder

 Quickly create email campaigns that has a strong professional look, design and that displays perfectly across devices – all in-house. Save even more time and eliminate the guesswork by choosing from dozens of pre-made templates that are proven to convert. And you can easily customize the templates to match your brand guidelines.

With expertly designed and fully-customizable email templates and over 200,000 licensed images from Pexels, Unsplash and IconFinder, with eMailPlatform you can deploy professional campaigns in just a few clicks. You can track performance and edit all assets to increase the overall impact.

financial sector

Automatic Flows

Automatic flows trigger actions based on recipient’s behavior will provide you with meaningful data about your customer relationships. The lifecycle of your customer is often long, and automatic flows enables you to recognize customer needs and assess their satisfaction levels. With these valuable data, you can develop strategies to overcome any hurdles your customers face, on all touchpoints, which will improve customer satisfaction and your bottom line. 

financial sector

Contact Fields

If you are missing the right contact fields and data on your customers, your options for effective targeting are limited. We have made it easy for you to create the specific fields you will need; Bandwidth, serial number, installation date, product name, and any other field you might need. 

Migrating from another platform? Importing data from an Excel-list, your CRM or ERP system? Simply drag and drop your contacts, and the contact fields are populated automatically.

financial sector

Benefit from SMS

Mobile has become one of the most personal communication channels. More and more companies are implementing two-way text messaging to improve customer interaction and internal communication. SMS technology in the financial sector can help your company gain a competitive advantage in an over-saturated market.

Besides the obvious use of text messaging for mobile banking, this marketing channel can also be used to notify customers of financial transactions and bank account status. This simple communication tool will allow you to make fast information exchanges and streamline the efforts of your customer care team. What’s better, 95% of all SMS received are opened and read within fives minutes by the recipients!

Companies like yours who trust us

financial sector

Segmentation

In your space, there are some obvious customer segments. If you send out emails that are irrelevant, you end up as unopened email, and worst case in the spam folder. Over time this will lead to customers losing interest in your communication, and eventually in your offerings. Stay close to your customers; engage with them, upsell, cross-sell and keep them up-to date on all the exciting new developments that will make their lives safer, better and more efficient.

What’s more, be creative and make use of publicly released market research, news and mix it with your own product and service offerings to create relevant content for your marketing campaigns.

financial sector

Statistics

Stop wasting your time trying to combine data from disconnected tools and databases.

See every detail about a lead, prospect or customer in one profile and view a chronological log of every touchpoint between the contact and you, such as email opens, click-through, content downloads, page visits, social media interactions, and more.

financial sector

Go Enterprise

One-to-Many can handle unstructured data from, for example, products, transactions, stores, locations and behaviors. Data that can be retrieved from, APIs and other integrations, an ERP system, another backoffice solution, or the like. The transactional data can also be used in line with the other contact data and the collected behavior, for segmentation and as the trigger for automatic flows. 

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Integrations

eMailPlatform has standard integrations for most webshops and CMS platforms. It is easy to integrate both contact data and transactional data such as purchase orders and actions. Use the Connector and connect to an API, write code against our REST API, SDK or use Zapier as the integration hub.

financial sector

Social Media Management

Save time by creating a whole month’s worth of social media posts and schedule them accordingly. As a sender you can connect directly to your business’s Facebook, Twitter, LinkedIn or blog, and automatically publish the campaigns you select.

“Our marketing realized we needed a new platform to communicate to our market from, and the relatively new eMailPlatform was chosen for a test. They did not disappoint us, they stepped up to the challenge and proved that their solution was the right choice for us. Knowledgeable people for sure, friendly and effective.”
CEO, Financial Institution.

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