Boost Your Sales with Marketing Automation Tailored for the Hospitality Industry
As a hospitality service, or even in the tourism industry, you want to make sure that your customers are excited about the experience that they are going to have with your business. So why just send an email when you can share an experience? Email marketing delivers those experiences and helps increase booking, build loyalty, and generate revenue. Connect to your booking and loyalty programs, and build emails with drag-and-drop simplicity.
YOU are part of a hard-working sales team driving numbers in your company. You are constantly looking for smart tools that will increase incoming leads and know who your most engaged contacts are, so your team can close the deals that are always ripe and ready.
Join our tribe and drive more targeted traffic, attract higher quality leads, and convert more leads into excited customers.
Quickly create email campaigns that has a strong professional look, design and that displays perfectly across devices – all in-house. Save even more time and eliminate the guesswork by choosing from dozens of pre-made templates that are proven to convert. And you can easily customize the templates to match your brand guidelines.
With expertly designed and fully-customizable email templates and over 200,000 licensed images from Pexels, Unsplash and IconFinder, with eMailPlatform you can deploy professional campaigns in just a few clicks. You can track performance and edit all assets to increase the overall impact.
Send personal emails and watch your revenue take off. Reach your entire customer base and deliver content based on their interests and behavior, then the bookings will follow. If someone is an avid beach vacationer, you wouldn’t send them an email for a holiday in Alaska. Get personal and build loyalty – and watch the bookings roll in.
Migrating from another platform? Importing data from an Excel-list, your CRM or ERP system? Simply drag and drop your contacts, and the contact fields are populated automatically.
Integrate with leading ERP or financial systems, webshop and CRM platforms. It is easy to integrate both contact data and transactional data such as invoices, orders and actions. Collect even more data and expand your loyalty program.
Reward your most engaged customers, re-engage those who are losing interest, remove the contacts you can no longer reach, re-evaluate and optimize your sending schedule and keep improving your relationship with your customers.
95% of people opens a text message within 5 minutes of it being received.
- Make use of bulk SMS marketing to send booking confirmations, reservation numbers, live travel information and welcome messages in the run up to guests’ arrival.
- Create a virtual concierge service with the option to book restaurant tables or spa treatments and receive recommendations of things to do in the local area.
- Thank your guests for staying with you and ask them for feedback on your travel review pages.
Reach your most loyal customers directly with targeted email and relevant SMS marketing to make them aware of membership benefits, and keep them updated with deals like pre-sales and special discounts. VIP members are much more likely to act as brand-advocates, and can be a great extension of your marketing team. Follow up on a targeted email sent on a Thursday with a SMS to jog their interest on Sunday, or give your members special offers days before they are available to the public.
In your space, there are some obvious customer segments. If you send out emails that are irrelevant, you end up as unopened email, and worst case in the spam folder. Over time this will lead to customers losing interest in your communication, and eventually in your offerings. Stay close to your customers; engage with them, upsell, cross-sell and keep them up-to date on all the exciting new developments that will make their lives safer, better and more efficient.
What’s more, be creative and make use of publicly released market research, news and mix it with your own product and service offerings to create relevant content for your marketing campaigns.
Companies like yours who trust us
Social Media Management
Save time by planning, creating, and scheduling social media posts ahead of time. You can connect directly to your business’s Facebook and Twitter profiles, and eMailPlatform will automatically publish your content on your the scheduled dates and times.
Automatic flows trigger actions based on recipient’s behavior will provide you with meaningful data about your customer relationships. The lifecycle of your customer is often long, and automatic flows enables you to recognize customer needs and assess their satisfaction levels. With these valuable data, you can develop strategies to overcome any hurdles your customers face, on all touchpoints, which will improve customer satisfaction and your bottom line.
With One-to-Many you can handle unstructured data from products, transactions, stores, locations and behaviors. Your data that can be retrieved from, APIs and other integrations, an ERP system, another backoffice solution, or the like. The transactional data can also be used in line with the other contact data and the collected behavior, for segmentation and as the trigger for automatic flows.
All of your recipients are extremely valuable, so make sure to always track and register their behavior in emails, SMS messages and on your website – to ensure a constant stream of relevant and targeted messages so you don’t lose momentum – or start losing business to your competitors.
LeadScoring will help you focus on the leads that are most likely to become a customer and will keep a dynamically updated list for you – so you can tailor your messaging with pin-point accuracy and win more business.
More than one person in your marketing team?
Access a centralized overview of cross-user campaigns (countries, departments, brands), retrieve content that teams can work on, and view overall statistics for all campaigns. It is also possible to control which access points each user has to the platform as a whole, which menu items are “on” and which “off”, and more detailed access in Campaign Builder so the branding can be completely controlled from your headquarters.
Stop wasting your time trying to combine data from disconnected tools and databases. See every detail about a lead, prospect or customer in one profile and view a chronological log of every touchpoint between the contact and you, such as email opens, click-through, content downloads, page visits, social media interactions, and more.
“Making sure we have customers at all times can be a bit of a challenge, but we use our new platform to present special offers, special events and lower rates to drive occupancy. Knowing the behaviour of our customers and especially the visitors to our web site, gives us tools to achieve those goals. We have not perfected the art yet, but we see an increase in occupancy in off-season of around 20%. On top of that we spend a lot less time trying to send out emails and campaigns. eMailPlatform automates a ton of our work for us.”