9 Ways To Avoid Unsubscribes From Your Newsletters

9 Ways To Avoid Unsubscribes From Your Newsletters

Why do people unsubscribe from my newsletter? Although any email marketer hates to see people unsubscribe from the newsletter, it’s a reality that has to be dealt with. For each published newsletter there will always be a number of people who for one reason or...
CTR, CtOR and OR – what should I look for?

CTR, CtOR and OR – what should I look for?

The other day I got a phone call from one of our power-users with a question that I could not immediately answer. She asked me, “when sending out my email newsletters, which of these three makes more sense to look at – click-through-rates, click-to-open-rates or...