9 Ways To Avoid Unsubscribes From Your Newsletters

9 Ways To Avoid Unsubscribes From Your Newsletters

Why do people unsubscribe from my newsletter? Although any email marketer hates to see people unsubscribe from the newsletter, it’s a reality that has to be dealt with. For each published newsletter there will always be a number of people who for one reason or...
How to measure engagement from your newsletters

How to measure engagement from your newsletters

Most Email Marketing platforms today have quite detailed statistics where you can measure how your newsletters perform from time to time. But what factors are really important to keep an eye on? How do you know if the quality of the subscribers on your lists is...
CTR, CtOR and OR – what should I look for?

CTR, CtOR and OR – what should I look for?

The other day I got a phone call from one of our power-users with a question that I could not immediately answer. She asked me, “when sending out my email newsletters, which of these three makes more sense to look at – click-through-rates, click-to-open-rates or...