Get More People To Open Your Email Newsletter

Get More People To Open Your Email Newsletter

Why spend time making a good newsletter if only a few people in the target group opens the email. Isn’t the whole purpose of email marketing to get as many people as possible seeing your message and reacting to it? This question is of course rather rhetorical, as all...
Should You Be Worried About GDPR In North America?

Should You Be Worried About GDPR In North America?

The new general data protection regulation (EU GDPR) directly affects marketing practices, including email marketing. With the due date coming up, all marketers concerned with GDPR need to change rapidly how they seek, obtain and save consent. How eMailPlatform...