How To Send The Perfect Welcome Email

How To Send The Perfect Welcome Email

One of the biggest email marketing sins is not welcoming your new subscribers. In fact, welcome emails have some of the highest open rates and engagement rates. And while you may be tempted to just add new subscribers, and not send anything until that next email goes...
CTR, CtOR and OR – what should I look for?

CTR, CtOR and OR – what should I look for?

The other day I got a phone call from one of our power-users with a question that I could not immediately answer. She asked me, “when sending out my email newsletters, which of these three makes more sense to look at – click-through-rates, click-to-open-rates or...