How to measure engagement from your newsletters

How to measure engagement from your newsletters

Most Email Marketing platforms today have quite detailed statistics where you can measure how your newsletters perform from time to time. But what factors are really important to keep an eye on? How do you know if the quality of the subscribers on your lists is...
CTR, CtOR and OR – what should I look for?

CTR, CtOR and OR – what should I look for?

The other day I got a phone call from one of our power-users with a question that I could not immediately answer. She asked me, “when sending out my email newsletters, which of these three makes more sense to look at – click-through-rates, click-to-open-rates or...