Marketing Automation to Drive Your Sales Numbers

The Telecom and Managed Services industry is in the hyper-competitive space, and it is constantly evolving in matters of technology, data deals, and cloud-offerings.

YOU are part of a hard-working sales team driving numbers in your company. You are constantly looking for smart tools that will increase incoming leads and know who your most engaged contacts are, so your team can close the deals that are always ripe and ready.

Get all your outbound marketing campaigns ready on time, build your company brand, get your newsletters out, and make sure all your latest news and updates are posted on social media. Join our tribe and discover how we can change your sales world. 

telecom & managed services

Campaign Builder

 Quickly create email campaigns that has a strong professional look, design and that displays perfectly across devices – all in-house. Save even more time and eliminate the guesswork by choosing from dozens of pre-made templates that are proven to convert. And you can easily customize the templates to match your brand guidelines.

telecom & managed services

Contact Fields

If you are missing the right contact fields and data on your customers, your options for effective targeting are limited. We have made it easy for you to create the specific fields you will need; Bandwidth, serial number, installation date, product name, and any other field you might need. Migrating from another platform? Importing data from an Excel-list, your CRM or ERP system? Simply drag and drop your contacts, and the contact fields are populated automatically.

telecom & managed services

Segmentation

In your space, there are some obvious customer segments. If you send out emails that are irrelevant, you end up as unopened email, and worst case in the spam folder. Over time this will lead to customers losing interest in your communication, and eventually in your offerings. Stay close to your customers; engage with them, upsell, cross-sell and keep them up-to date on all the exciting new developments that will make their lives safer, better and more efficient.

What’s more, be creative and make use of publicly released market research, news and mix it with your own product and service offerings to create relevant content for your marketing campaigns.

telecom & managed services

SMS Campaigns

As a provider, you can expect that the inevitable will happen: outages, interruption of services or other unplanned breakdown of your services.

By combining our segmentation and SMS tools, you can reach your customers in the affected areas – inform them about the outage and when you expect the problem to be resolved. This brings peace of mind to your customers and relieve the pressure on your internal support-desk as the information has already gone out.

Even if you have your website up with ‘Service Status’ many of your customers won’t have access to that if their connection is lost. SMS is the perfect tool to keep your customers informed, as 95% of all SMS received are opened and read within fives minutes by the recipients!

Companies like yours who trust us

telecom & managed services

Social Media Management

Save time by planning, creating, and scheduling social media posts ahead of time. You can connect directly to your business’s Facebook and Twitter profiles, and eMailPlatform will automatically publish your content on your the scheduled dates and times.

Telecom & managed services

Automatic Flows

Automatic flows trigger actions based on recipient’s behavior will provide you with meaningful data about your customer relationships. The lifecycle of your customer is often long, and automatic flows enables you to recognize customer needs and assess their satisfaction levels. With these valuable data, you can develop strategies to overcome any hurdles your customers face, on all touchpoints, which will improve customer satisfaction and your bottom line. 

telecom & managed services

Tracking

One of the biggest benefits of putting eMailPlatform to work and handle your email marketing is its ability allow your team to make informed decisions and introduce new exciting opportunities for your business. Reward your most engaged customers, re-engage those who are losing interest, remove the contacts you can no longer reach, re-evaluate and optimize your sending schedule and keep improving your relationship with your customers.  

Best of all, the eMailPlatform contacts database integrates with most CRM systems so your sales team can get the full context of a lead’s history and make intelligent follow-ups.  

telecom & managed services

LeadScoring

All of your recipients are extremely valuable, so make sure to always track and register their behavior in emails, SMS messages and on your website – to ensure a constant stream of relevant and targeted messages so you don’t lose momentum – or start losing business to your competitors. 

LeadScoring will help you focus on the leads that are most likely to become a customer and will keep a dynamically updated list for you – so you can tailor your messaging with pin-point accuracy and win more business.

telecom & managed services

Client Admin

More than one person in your marketing team?

Access a centralized overview of cross-user campaigns (countries, departments, brands), retrieve content that teams can work on, and view overall statistics for all campaigns. It is also possible to control which access points each user has to the platform as a whole, which menu items are “on” and which “off”, and more detailed access in Campaign Builder so the branding can be completely controlled from your headquarters.

telecom & managed services

Statistics

Stop wasting your time trying to combine data from disconnected tools and databases. See every detail about a lead, prospect or customer in one profile and view a chronological log of every touchpoint between the contact and you, such as email opens, click-through, content downloads, page visits, social media interactions, and more.

telecom & managed services

Loyalty Program

Reach your most loyal customers directly with targeted email and relevant SMS marketing to make them aware of membership benefits, and keep them updated with deals like pre-sales and special discounts. VIP members are much more likely to act as brand-advocates, and can be a great extension of your marketing team. Follow up on a targeted email sent on a Thursday with a SMS to jog their interest on Sunday, or give your members special offers days before they are available to the public.

“eMailPlatform is like a gift that keeps giving. We started out with the basic functionality and over the cause of a couple of months, we have the full solution running with all the bells and whistles. We now have automated flows set up that is triggered by the behaviour of our customers, and we can serve them much better, and provide them with the offers and updates that are relevant to them – at the point in time where they need it. Hands down the best platform for our manages services customers, we communicate on email and SMS and it takes seconds to reach them with urgent updates and information”

Sales Manager
Managed Services Company

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