Omnichannel Marketing Automation with AI
– email marketing, SMS marketing, social marketing
Here’s how MarketingPlatform helps you
“Time to be Creative” is our mantra. We bring smart people and innovative software together, enabling you to create success through a genuine dialogue with your chosen audience, whoever and wherever they may be. Here’s how we do it…
MarketingPlatform for your business
We have tailored our Marketing Automation platform for your industry. Read how others whose business looks like yours are using MarketingPlatform.
B2C eCommerce
B2B eCommerce
B2C
B2B
Public sector
NGO & Non-Profit
NGO & Non-Profit
MarketingPlatform fits into most industries and sectors, but we also have thousands of customers that cannot be put into a specific category. Contact us so that together we can see where your organisation fits in the context of our platform. Of course we help with the whole startup process and we provide training and education of your employees.
FlowBuilder
Our FlowBuilder takes the planning and the execution of your communication to the next level. Unlike anything else available today, we have taken our time to evaluate how we can enable the time you spend to be creative, more fun and more productive.
With our FlowBuilder, you are able to tailor your campaigns completely within your omnichannel marketing plan. This helps you to take your tasks from a strategic to a tactical level. We are very excited about our FlowBuilder function, and we believe that you will be too.
NGO & Non-profit
Segmentation
Segments can be set in just a few seconds. Segments are a part of one or more contact lists. A segment can be based on flat contact fields, deep transactional data from an integration, behaviour from emails, SMS and from your webshop – or any combination of all the options mentioned above. As and NGO or Non-Profit organization where each contact is extremely valuable, segmentation is essential for achieving the desired effect. Intelligent segmentation can increase this effectiveness by up to 4-10 times compared to unsegmented sendings. In addition, MarketingPlatform also contains compound segments that can combine multiple segments and create the perfect targeting of every single recipient.
Campaign Builder
We have created the most complete and at the same time intuitive drag- and drop editor on the market. It is easy to integrate social media, Trustpilot, your own images and content, as well as dynamic and intelligent content from product feeds. There are also tools to ensure brand identity even when many employees across the countries, brands and divisions work at the same time. It is possible to lock header, footer and specific content elements and for example typography and colours. Our Campaign Builder can read the products from any webshop, PIM systems and DAM, and insert them intelligently in the email campaigns with use of behavioural data.
NGO & Non-profit
Event Tracking
Almost every action and click in a webshop or on a website can be collected with Event Tracking in MarketingPlatform. In addition, with the Product Feed functionality in Tracking, events, products and campaigns are easily linked. For example, follow up on specific clicks, the download of materials like PDF documents, an interest shown for a specific product, and much more. The collected events can be used in automated flows for manually segmented send-outs and for targeting content directly in the Campaign Builder.
NGO & Non-profit
Integrations
MarketingPlatform has standard integrations for most of the back office, ERP or economic systems, webshops and CMS platforms. It is easy to integrate both contact data and transactional data such as invoices, orders and purchases. Use Connector and connect to almost all API interfaces in a few minutes or ask your developers to write a code for our REST API, SDK and make exactly what matches your organisation’s needs.
NGO & Non-profit
Automated flows
Create a meaningful journey for your audience with automated flows that can trigger any campaign based on behaviour in both email campaigns and other output channels. In addition, we can use tracking information from your website, fundraising platform or other sales platform, enrich it with order data and ensure the most optimal targeting of the recipients. In the context of NGOs and non-profit organisations, where the lifetime value of a customer is extremely high, automated flows that ensure meaningful audience journey are vital. With Flow Builder in MarketingPlatform, your audience journey is easily and intuitively built.
NGO & Non-profit
Statistics
The behaviour of the recipients across the channels is saved safely and in a structured way. You can see how many have opened a campaign, as well as on what and when they have clicked. Moreover, you can follow their behaviour on your webshop or website, and use the gathered knowledge in subsequent campaigns. Some of the statistics are for the individual recipient, where a lifetime log details all their actions, from the first sign up, through interactions with forms, to flows and of course their behaviour across campaigns and channels. The same goes for current LeadScore. Here, the statistics reveal the value of the recipient which will appear as information that can be used for proactive targeting and segmentation.
NGO & Non-profit
LeadScoring
It is all about timing and reaching the recipients at the right moment, and therefore we have developed our LeadScoring functionality in MarketingPlatform. Tools in LeadScore can send intelligent segmented messages at just the right moment, when customers and leads are in the market to buy. LeadScoring can collect recipients’ behaviour in emails, SMS messages and on your website. All the collected data can be used easily for segmenting and filtering as well as for the targeting of content from Feeds and other forms of dynamic content.
NGO & Non-profit
Tracking
Tracking can have several aspects. There can be many systems in which knowledge of customers and campaign recipients’ behaviour can be collected. In addition to newsletters and SMS messages within MarketingPlatform, there are usually a lot of other platforms and systems. These can be such things as corporate websites, booking solutions, APPs and perhaps other systems for gathering information as well as for capturing data. With our unique setup, which combines your sitemap and feeds with items, products and other content, any information can be automatically embedded and targeted based on recipients’ behaviour. The tracking script is a piece of code, in line with the Google Analytics code, which can be easily added to the pages and systems where the behaviour is to be collected. MarketingPlatform also profiles the traffic from your website that does not originate from an email campaign.
NGO & Non-profit
Contact Fields
It is essential to have the right data model, one which will reflect the other systems and platforms in your business. Without the right contact fields, and thus the right contact data for your recipients, you will be limited in terms of opportunities for effective targeting with segments and content. With MarketingPlatform, it is easy to create the contact fields that you need, which include text fields, numeric fields, fields with options from which to choose, fields with multiple options and data fields. Moreover, advanced data structures can be created visually with the One-to-Many module and directly used and viewed from the individual contact. After creation, all fields can be used directly on your contacts in import and export and as well as a part of API and Connector integration options.
NGO & Non-Profit
We store your data safely in the EU
MarketingPlatform complies with EU GDPR and Personal Data Act. No one else has access to the data you import, collect and store as a result in MarketingPlatform. In addition, your data is stored in Denmark’s most secure and certified data centres.
GDPR legislation states that it is important to avoid storing data outside the EU, if it is not necessary. At MarketingPlatform, we help your business comply with the law.
NGO & Non-profit
One-to-Many
One-to-Many can handle unstructured data, for example, from products, transactions, shops, locations and behaviour – data that through API and other integrations can be retrieved from such things as an ERP system, or another back-office solution or similar. The transactional data can be used further, together with the other contact data and the collected behaviour, for segmenting and as a trigger for automated flows.
‘’It is important for us to have a stable email marketing platform guaranteeing delivery of the weekly emails that our customers are expecting to receive.’’
Sandra Amtsbiller
Marketing assistant, FTZ