Kop & Kande Has Chosen MarketingPlatform
Sending newsletters to Danish customers from the headquarters and local stores
Kop & Kande is Danish most profitable hardware store retailer chain. The chain consists of close to 100 stores, distributed throughout the country.
The company was one of the first customers of MarketingPlatform. “We use MarketingPlatform at Kop & Kande to send out our newsletters.
We are experiencing a high opening rate and great interest when sending newsletters.
We also use MarketingPlatform for sending local newsletters to our stores, among other things, before sale, open city night etc.
It is easy for the users to create a newsletter and there is really good delivery security.
In the long run, we will use MarketingPlatform to send targeted newsletters to both webshop customers and our customer club’’, says Solveig Kristensen from Marketing at Kop & Kande.
To the left is an example of a newsletter from Kop & Kande.
Click on the image to see larger.
MarketingPlatform and Kop & Kande email sign-up flow
Below is shown an interesting sign-up flow, where we go for lowest involvement first, ie. email address, and then gradually, we add more information. There is a very high completion rate among the women who sign up. Click on the image to see larger.
Sign-up Step 1
Sign-up Step 2
Sign-up Step 3
Sign-up Step 4
If you would like to talk to our founder and CEO, Kim Østergaard, call directly to mobile +45 42 555 555 or write to kim@marketingplatform.com.
Try MarketingPlatform for free for 14 days
The trial period is free, completely non-binding and expires after 14 days if you do not wish to continue.
Upon your subscription to our trial period, you will at the same time receive our educational flow on a series of emails – as well as our newsletter.