STOF & STIL achieves 70% in opening rate

on their newsletters with MarketingPlatform

‘’We have been very satisfied with the results and the service we received from MarketingPlatform’’, explains Michael Lerche from STOF & STIL.

And he elaborates: ‘’Our first sending with MarketingPlatform was to our big German list, where we saw an opening rate close to 70%.’’

STOF & STIL exists for over 30 years. The company has established itself in Denmark and Scandinavia as a shopping place with a great offer in fashion and home textiles, as well as hobby articles.

MarketingPlatform is certified for guaranteed delivery of emails in Germany.

Therefore the customers are ensured that their email is delivered to the inbox of actors like Vodafone, GMX, 1 & 1, Kabel Deutschland, Yahoo and many more.

STOF & STIL uses MarketingPlatform for newsletters and intelligent enrichment of recipients based on their behavior, as well as sign-up flows, autoresponders, and follow-up on orders, etc. with trigger emails.

“STOF & STIL is an exciting and challenging customer who has big experience with newsletters’’, says MarketingPlatforms founder, Kim Østergaard.

The customer has its own marketing department, which does nothing but newsletters and online optimization.

The features for enrichment of a customers profile is called Profile Update, and serves as an option on a completely normal link.

The feature can be linked to segments, Dynamic Content and Profile Update.

The areas for relevant content and intelligent follow-up are constantly being developed and improved in MarketingPlatform.

In addition, STOF & STIL has also received free startup advising and further help and training from the MarketingPlatform support team.