Marketing resources

This section of our site is all about offering you inspiration, whether it be for tactical or more strategic elements of your work with Email Marketing and Marketing Automation. Here you will find tips, tricks and maybe even the occasional revelation that will help take your communications to the next level.

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The Definitive Guide to Marketing Automation

Have you noticed how your to-do list continually grows? Have you ever wondered how you are going to handle your ever-growing tasks? This is a challenge marketers face on a daily basis. With technology moving so fast, companies are always looking to be one step ahead of their competitors. Thankfully life and work can become a lot more stress free with Marketing Automation.

Popular article

The Ultimate Guide to Email Marketing

Email has been around for decades. It is the most valuable tool used to deliver campaign messages, via email marketing, while increasing leads and converting them into sales. In this, The Ultimate Guide to Email Marketing, we will show you how to best use this tool to drive your business with a focus on increasing your return on investment.

Ultimate Guide to Email Marketing

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The material in our marketing resources is primarily based on Email Marketing and Marketing Automation. But we tend to write about everything that may be relevant to your marketing needs, including social media, search engine optimization and much more.

Omnichannel Marketing and Why It Matters

Omnichannel Marketing and Why It Matters

Omnichannel marketing is an important development in business today. It is the crossroads of various channels. And, more importantly it allows businesses to reach more customers than ever before. With technology moving at a rapid pace, the options of available...

9 Reasons Why You Should Be Using Email Marketing

9 Reasons Why You Should Be Using Email Marketing

Did you know that by using email marketing you are one click closer to success? While other messaging platforms are trying to downplay the success of using email marketing, statistics show results contrary to belief. Even though other platforms are evolving and new...

How Well Do You Know Your Customers?

How Well Do You Know Your Customers?

Do you know your customers? You may think you do. But more importantly, how well do you know your customers? And where would you be without them? Truth be told, you would be lingering amid delusion believing in your own hype. The reality is simple; without...

Simple Marketing Automation Flows Done Right

Simple Marketing Automation Flows Done Right

Simple marketing automation flows. How simple can they be? Well, with the right information and planning, it can be child’s play. The days of executing marketing campaigns via email and following them up manually are long gone. Once a burden, now a joy thanks to...

Can You Use Service Emails for Marketing?

Can You Use Service Emails for Marketing?

Have you ever heard of service emails? Maybe you have, or maybe not. Regardless of the fact, in terms of email marketing, service emails play an underlining role not seen by many. Service emails are not to be confused with customer service emails. Something which we...

15 Call to Action Terms to Help You Be Heard

15 Call to Action Terms to Help You Be Heard

Is your call to action being heard? Read on to find out. Have you ever clicked on a link, unexpectedly? Well, if you are reading this, then most certainly you have. Perhaps you were drawn to do so. In marketing terms this is known as a call to action. It is instigated...

5 Ways to Get the Most Out of Your Email Marketing Campaigns

5 Ways to Get the Most Out of Your Email Marketing Campaigns

Email marketing campaigns are a driving force behind all marketing campaigns. They serve as an unbelievably valuable service to companies and brands. It is one thing to deliver a message. But it is another when the message can stick. Email can help in delivering your...

3 Essential Easter Email Marketing Tips

3 Essential Easter Email Marketing Tips

Are you looking for some Easter email marketing tips? Then look no further. In this article we provide you with the 3 essential Easter email marketing tips to get the most out of your campaigns. Easter sales are one of the major selling periods of the year. With other...

The Benefits of Marketing Gamification Revealed 

The Benefits of Marketing Gamification Revealed 

Today’s marketers are under pressure. The days of cookies and third-party data are over, and consumers are now in charge of who has their information. The power has shifted, as consumers have become increasingly aware of their possibility to turn off notifications and...

A Simple Guide to Marketing Automation

A Simple Guide to Marketing Automation

A Simple Guide to Marketing Automation. How simple can it be? Well, let us take a look. Have you ever received an email? Have you ever clicked on a link in an email? Or, have you googled for content and then found ads popping up on the web or in your social media...

Is Email Marketing Still Relevant in 2022?

Is Email Marketing Still Relevant in 2022?

You may be wondering, is email marketing still relevant in 2022. That would be like asking if communication, in general, is still relevant? Well, you can bet your bottom dollar it is. Absolutely! It is more relevant now than ever before. Research shows us that email...

Are You Creating Barriers for Your Customers?

Are You Creating Barriers for Your Customers?

One of the biggest tasks for marketers is lead generation. For, without lead generation there are no customers, no sales and certainly no business. Lead generation can be a daunting exercise, especially if you are creating barriers for your customers. So, it is time...

How to Combat the Anonymous Visitor

How to Combat the Anonymous Visitor

Have you ever wondered who the anonymous visitor is on your website? There are sure to be a few. Well, perhaps more than just a few. In actual fact, the majority of website visitors are anonymous. As a result their contact information is unknown. As of June 2021,...

Top 5 Christmas Email Marketing Tips to Boost Your Campaigns

Top 5 Christmas Email Marketing Tips to Boost Your Campaigns

The holiday season is upon us once again. And here we offer you the top 5 Christmas email marketing tips to help boost your campaigns. With this in mind, it is a great time to make the most of every opportunity to increase your sales. Holiday Retail sales in the US...

How to Design the Perfect Marketing Automation Flow

How to Design the Perfect Marketing Automation Flow

In previous articles we have discussed the benefits of Marketing Automation. In this article, we take a closer look at how to design the perfect Marketing Automation flow, to suit your business. The process of identifying how Marketing Automation can help can be a...

Combining Marketing Automation with a Customer Data Platform (CDP)

Combining Marketing Automation with a Customer Data Platform (CDP)

Two of the hottest buzzwords at the moment are Marketing Automation and Customer Data Platform (CDP). So, combining these two platforms should be a no brainer. When it comes to customer service excellence, meeting and exceeding customers’ expectations is the backbone...

How to Shine the Light on Your Email Marketing with Black Friday

How to Shine the Light on Your Email Marketing with Black Friday

Black Friday, a day to be reckoned with. It is fast approaching and as a marketer you need to be on the ball. If there is a time of the year where you need to be firing on all cylinders, then now is that time. Customers around the world eagerly wait for this day to...

Email Marketing with Social Media

Email Marketing with Social Media

Advertising on social media has come a long way over the past decade, with various platforms taking leaps and bounds. The likes of Facebook, Instagram, Twitter and LinkedIn, just to name a few, have evolved into money-spinning machines. Once just an entertainment...

iOS 15 And Its Impact on The Future of Email Marketing

iOS 15 And Its Impact on The Future of Email Marketing

There is a new dark cloud on the horizon. That is how the iOS 15 update for email marketing has been described. iOS 15 is the latest version of Apple's iPhone operating system, which has just been released. And it is sure to cause a storm. With the launch, iPhone...

Top 5 Pitfalls to Avoid with Your Email Marketing

Top 5 Pitfalls to Avoid with Your Email Marketing

The effectiveness of your Email Marketing relies on you staying on top of your game. Just like any combat or sport, the best defense is a good offence. So, avoiding pitfalls should be your goal. In this article we will discuss the top 5 pitfalls to avoid so you not...

The Definitive Guide to Marketing Automation

The Definitive Guide to Marketing Automation

Have you noticed how your to-do list continually grows? Have you ever wondered how you are going to handle your ever-growing tasks? This is a challenge marketers face on a daily basis. With technology moving so fast, companies are always looking to be one step ahead...

The Ultimate Guide to Email Marketing

The Ultimate Guide to Email Marketing

Email has been around for decades. It is the most valuable tool used to deliver campaign messages, via email marketing, while increasing leads and converting them into sales. In this, The Ultimate Guide to Email Marketing, we will show you how to best use this tool to...

How to Measure Email Newsletter Engagement

How to Measure Email Newsletter Engagement

Most email marketing platforms today have fairly detailed statistics where the performance of your newsletter can be measured. But what are the factors that you need to look out for? And how do you know if the quality of the recipients on your lists are actually of...

Lead Generation – Growing your Business

Lead Generation – Growing your Business

Lead generation is one of the most vital components in maintaining and growing your business. A highly delicate process in attracting prospect customers, nurturing them and converting them into sales. Whether your business is service or product based, or B2B or B2C...

5 Great Ideas for Marketing Automation Flows

5 Great Ideas for Marketing Automation Flows

With Marketing Automation flows, you can set up a series of automated processes. This will enable you to execute different messages and actions to your target audience, at any desired time. Here are 5 examples of Marketing Automation practices that can help you get...

How to Build a Good Email List

How to Build a Good Email List

What Is A Good Email List? A good email list is your funnel for converting leads into sales. When it comes to building an email list there are many factors that need to be taken into consideration.   Know Your Audience Knowing your target audience will help you...

How to Avoid Your Email Ending Up as Spam

How to Avoid Your Email Ending Up as Spam

The biggest fear you face as a marketer is having your newsletter end up in spam. The hard work you put in to create a good email list can all go down the drain if not done correctly. Here are some ideas on how to avoid this dilemma so your newsletters end up in your...