Segments and Combined SegmentsA segment is a part of a contact list. It is possible to segment based on behaviour, time and interests – as well as to combine the different options. In theory, it provides unlimited possibilities to create a segment that intelligently targets the communication.
The possibilities with a segmentA segment is based on one or more contact lists. Understanding that, a segment can collect recipients from multiple contact lists into one segment. Segments can filter on all available Custom Fields, fields that you can create yourself, and for example look at the field “Gender” and make it possible to see and send to women and men separately. It is also possible to segment on a large number of standard fields in eMailPlatform, including fields that refer to behaviour for each recipient. In addition, segments that look at MailRating can also be created and make it possible to send to, for example, all VIP recipients.
Extra options with Combinable Segments (combined segments)Where a segment can collect recipients from multiple contact lists, combined segments can make this even more sophisticated. Often, as a sender, one needs to be able to exclude recipients who have opened a recent campaign, clicked on something specific, have a special MailRating or a combination of this and much more. This is possible with Combinable Segments. Pragmatically explained, the combined segments allow one or more segments to be grouped together, subtracting one or more segments – and combining plus and minus. We have not been able to find a scenario or need to derive data in a segment that has not been covered by the 2 described features.
Try eMailPlatform for free for 14 days
The trial period is free, completely non-binding and expires after 14 days if you do not wish to continue.
Upon your subscription to our trial period, you will at the same time receive our educational flow on a series of emails - as well as our newsletter.