The Benefits of Marketing Gamification Revealed 

The Benefits of Marketing Gamification Revealed 

Today’s marketers are under pressure. The days of cookies and third-party data are over, and consumers are now in charge of who has their information. The power has shifted, as consumers have become increasingly aware of their possibility to turn off notifications and...
Is Email Marketing Still Relevant in 2022?

Is Email Marketing Still Relevant in 2022?

You may be wondering, is email marketing still relevant in 2022. That would be like asking if communication, in general, is still relevant? Well, you can bet your bottom dollar it is. Absolutely! It is more relevant now than ever before. Research shows us that email...
Content Types – what are they, and what do they do?

Content Types – what are they, and what do they do?

As we explore elsewhere on MarketingPlatform, Content Marketing should form a vital part of your overall communication strategy. You want to meet your customers where they live and so you are always looking to engage your audience and build their customer journey...