The following article is a guest blog written by our friends at LeadFamly: Email marketing is a trusted relationship between a brand and its audience. It’s a bit like dating. In exchange for an email address, that person trusts you’ll deliver quality content or...
Gamification and email marketing Personalisation, segmentation, increasing relevance of content, and subject line optimisation are all examples of perfectly valid (and indeed correct) strategies to engage with your audience when using email marketing. That said,...
