Why are digital KPIs important? As with all things digital, measurability is essential when assessing the success of any campaign, and with every digital marketing campaign you create, it is likely you will be using multiple channels to reach your audience. Each of...
How to measure commitment from your newsletters Most Email Marketing platforms today have quite detailed statistics, where you can measure how your newsletter performs. What factors are important to keep an eye on? How do you know if the quality of the...
